Our Mission and Core Values

Our Mission

“At Trailways Counseling, we are dedicated to providing high-quality services to individuals, families, and groups to foster their unique paths to recovery with compassion, integrity, and respect. We welcome and affirm individuals of all sexual orientations, gender identities, races, ethnicities, and backgrounds. We embrace cultural humility and diversity, amplify voices and honor the authenticity of every person we serve. We encourage and guide our staff to continuously learn, develop insight into our own biases and limitations, volunteer, and grow.”

Our Core Values

Our core values guide our mission to recognize and uphold the dignity and worth of each person with whom we work. We believe in walking together, embodying humility, curiosity, knowledge, and skill in all that we do.

Connection

  • Facilitate meaningful connections between consumers, providers, community, and resources.

  • Support consumers in building healthy, dependable relationships that promote growth.

Empowerment

  • Consumers

    • Amplify and uplift consumer voices to ensure they are heard and valued.

    • Create a supportive environment that fosters client-centered/led care.

  • Providers

    • Foster growth and learning for both consumers and providers.

    • Empower team members to contribute confidently and collaboratively.

Authenticity

  • Create safe spaces where individuals can genuinely express themselves.

  • Encourage acceptance of feelings and authenticity in interactions.

  • Promote cultural humility as a foundation of Diversity, Equity, and Inclusion (DEI) work.

Resilience

  • Honor the potential and capacity for growth in every individual 

  • Cultivate flexibility and adaptability to meet challenges with compassion.

Recovery

  • Appreciate each individual's unique journey.

  • Recognize that recovery is non-linear and deeply personal.

Self-Determination

  • Ensure that goals align with the consumer’s own values and aspirations.

  • Collaboratively define success in ways that honor individual autonomy.

Dignity and Worth of Every Individual

  • Recognize the inherent dignity and worth of all people, regardless of background, identity, or circumstances.

  • Approach every interaction with respect and curiosity.

  • The courage to “not know” 

We’re a passionate group of professionals that go the extra mile to provide counseling and mental health services that are customized for each individual. Read all about us on our team page.

We provide outpatient therapy at our Reedsburg, Tomah and Waunakee clinics and Comprehensive Community Services (CCS) in Adams, Columbia, Dane, Dodge, Jackson, La Crosse, Marquette, Monroe and Sauk Counties. We have virtual and in-person appointments available. We accept many insurances, and we also have self pay options.